MARKETING writing EXPERIENCE
Freelance Writer (2008 - Present)
- Sitegoals / Quotingly - Website Copy, Email Campaign, Blogs, Video Scripts
- Polycom - Research Briefs
- GO SMILE - Website Copy
- David Weekley Homes - Video Scripts
I also have experience with Curriculum Development & Writing for Training Videos. I'm also a Technical Writer for The Home Depot.
Sitegoals wanted a specific tone for the marketing content for their new quoting/proposal software, Quotingly -- Confident. Snarky. Fun.
I wrote the content for their pages at Quotingly.com (below), and then I also wrote Quotingly Marketing Video Scripts in the same tone.
I also wrote a series of short blog posts for Quotingly.com, and I created a series of Quotingly Training Videos.
GO SMILE has an e-commerce website where their potential customers browse their products. I worked with digital agency Sitegoals to write all the website content for GO SMILE. This included Product Pages, FAQs, Teeth Whitening Tips, and an About page. I incorporated a list of SEO Keywords as much as possible, while still maintaining the desired tone.
I wrote several short blog entries for the Quotingly.com blog. Quotingly is a cloud-based software that helps digital agencies quickly write more accurate project quotes and proposals. Blog topics revolved around the themes of saving time, pricing right, and anticipating your customers' needs. I integrated links to relevant research and found the accompanying images.
As part of the redesign of DWH's website, digital agency Sitegoals wanted to add some video content. These are voice over scripts to pair with footage of the DWH website, app, and employees as they assist clients.
The Quotingly.com homepage links to a "90 second Overview video" --I wrote the voice over script for that video, and edited the first couple of drafts before handing it over to Sitegoals' animator. The script follows the desired tone for the marketing content for Quotingly -- Confident. Snarky. Fun.
Research briefs / white papers
Simon Erich, creator of the card game Argle Bargle, needed a press release to promote the game's Kickstarter campaign. He wanted me to weave together the practical and promotional side with the personal story angle. When I write a press release, I imagine bloggers who copy/paste a paragraph or a quote. I aim to make each paragraph as standalone as possible, while still creating a cohesive flow.