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About Go SMILE


Our mission at GO SMILE™ is to make easy and fast teeth whitening products that work. Our company, based in the San Francisco Bay Area, has whitened smiles for over a decade. Our team has developed the most effective teeth whitening products on the market—with cutting-edge formulas, patented delivery systems, and strong clinical studies.

GO SMILE is the answer to the vast number of ineffective whitening products on the market.  We understand that teeth are porous, so food and drinks can stain not only the surface of teeth, but beneath the enamel too! Brushing alone—even with a “whitening” toothpaste—won’t remove those stains. You need a whitener with peroxide, which releases ions that safely penetrate teeth to whiten inside and out.  Many teeth whitening products don’t contain any or enough peroxide. GO SMILE has spent years perfecting formulas that contain the right amount of peroxide to dramatically whiten your teeth, without the mess or sensitivity of competing teeth whitening products.

No matter how busy you are, GO SMILE’s easy yet elegant solutions are designed to fit into any lifestyle. We think about every aspect of our teeth whitening kits - size, simplicity, speed - in order to maximize the ease of use for you. We believe an enjoyable experience is as important as the technology. We want you to enjoy using GO SMILE products as much as you enjoy your newly whitened smile! We’ve crafted our teeth whitening kits to feel more like a luxurious beauty treatment than a chore.  And they’re clinically proven to work, even on older, stubborn stains.

When you have whiter teeth, you’ll find new reasons to smile. You’ll look brighter, fresher, and more youthful, and people WILL notice! No other beauty treatment makes a more significant difference in how you look and feel. It’s time to start loving your smile with GO SMILE.

The GO SMILE Difference

If you’ve been unhappy with other teeth-whitening products, just wait until you try ours! GO SMILE combines cutting-edge formula chemistry with efficient application methods to create a pleasurable teeth whitening experience. For over a decade, we’ve been whitening smiles and listening to our customers’ feedback. We’ve become the experts at formulating highly effective whiteners that are fast, easy, and a pleasure to use.

The GO SMILE Difference:

  • Enjoyable: Like a spa treatment for your mouth—with our aromatherapy-inspired toothpastes, pain-free teeth whitening products, and that “just brushed” feeling after using any GO SMILE product.

  • Convenient: Variety of delivery methods and programs to fit seamlessly into your lifestyle, whether on-the-go or at home

  • Faster & Brighter: Clinically proven to whiten smiles 4x faster and 10x brighter than other teeth whitening products, with virtually no sensitivity

  • Revolutionary: Our proprietary technologies—such as our innovative Ampoule Technology™ delivery system and the Hyperox™ Technology in GO SMILE Teeth Whitening Gel—maximize the speed and efficacy of hydrogen peroxide in all of our whiteners, to give you your whitest smile quickly and effectively.

FAQ Page

I would like to start using GO SMILE to whiten my teeth. Where do I begin?

GO SMILE has a variety of fast teeth whitening kits and delivery methods to fit seamlessly into your lifestyle, whether on-the-go or at right at home.

Ongoing Whitening & Cleaning

Get everyday professional whitening while you brush! If you don’t want to spend time performing a separate whitening process, choose the Sonic Pro Teeth Whitening Kit or the Teeth Whitening Gel to whiten during your usual brushing routine. These are also excellent for people with daily staining habits – such as drinking a lot of coffee or soda – because they can be used on an ongoing basis to fight new stains. 

The On The Go Sonic Blue toothbrush has the same powerful features as the Sonic Pro electric toothbrush, but it’s sized for easy travel and portability.

Daily Touch Up

Teeth Whitening Pen - If you whiten your teeth regularly, only need a few shades of improvement, or find it difficult to follow a set routine, try the Teeth Whitening Pen. It's our easiest, most portable whitener that you can use anytime, anywhere! 

Touch Up® Smile Perfecting Ampoules - These portable and fast teeth whitening applicators prevent daily stains from setting into your teeth, and give you a minty “just brushed” feeling. Perfect to use right after drinking coffee or red wine. And it's a healthy and stain-free alternative to a breath mint!

Keep Teeth White

If you're satisfied with the color of your teeth and simply want to maintain a healthy white smile, try our delicious Refresh and Relax Luxury Toothpastes. These formulas are specially designed to make your teeth look shiny and clean, while polishing away residue from food and drink before it stains your teeth.

And if you ever want to whiten your smile, our luxury toothpastes easily combine with Teeth Whitening Gel as part of your brushing routine.

Product PAge: On-The-Go Sonic Blue Teeth Whitening Kit

No matter where you are, this powerful teeth whitening kit will dramatically whiten your smile.  And it fits right into your regular brushing routine—No extra steps! Simply add the Teeth Whitening Gel and Luxury Mint Toothpaste (or toothpaste of your choice) to your On The Go Sonic Blue Teeth Whitening Kit, the best travel-sized electric toothbrush for whitening, then brush your teeth as usual! Your teeth will look whiter in just a few days, and significantly whiter within weeks.

Travel Friendly Design

  • Travel sized 3.4oz tubes of Teeth Whitening Gel are within TSA liquid requirements.

  • On The Go Sonic Blue Teeth Kit toothbrush has the same powerful features as the Sonic Pro toothbrush, but it’s sized for easy travel.

  • Conveniently charges via USB port on your laptop or your phone’s USB adapter plug.

Teeth Whitening Gel Penetrates Deep for Lasting White Color

  • Advanced formula Teeth Whitening Gel with Hyperox™ Technology.

  • Safely penetrates teeth to whiten teeth inside and out, unlike other brands that only remove surface stains.

  • Virtually no sensitivity reported in clinical trials. Safe to use on all teeth, including braces and dental restorations (fillings, crowns, veneers).

Bacteria-Killing Blue Light Technology

  • Integrated into On The Go Sonic Blue Teeth Kit electric toothbrush

  • Activates the Teeth Whitening Gel to speed up stain removal

  • Proven to whiten teeth four times faster than other teeth whitening kits

  • Uses light wavelengths proven to kill bacteria for a healthy mouth and accelerated whitening

Sonic Vibration Polishes and Cleans

  • 2 Cleaning Modes—Regular and Gentle—with Quadrant Timer. The Quadrant Timer is an interval timer that has a short pause in vibration to remind you to brush the four sections of your mouth evenly and thoroughly.

  • Removes surface stains and polishes teeth for a more reflective, brighter smile

  • Works to prevent cavities

Product Page: Touch Up® Smile Perfecting Applicators

On-the-Go Teeth Whitening

Portable and fast teeth whitening applicators prevent daily stains from setting into your teeth, and give you a minty “just brushed” feeling.Everyday, your teeth are exposed to food and drink that can stain your teeth. And since teeth are porous, the stains can soak deep inside the enamel unless you act quickly. Keep a Touch Up Smile Perfecting Applicator on hand and you can erase stains before they set into your teeth. Apply anytime, anywhere—Just Flip, Pop, and Whiten!

  • Touch Up your smile with a quick polish and whitening, no matter where you are.

  • Super easy to use our patented Applicator Technology™—Just Flip, Pop, and Whiten!

  • Airtight applicator protects the potency of the whitening serum until it’s applied.

  • Prevents new stains from setting and helps to maintain your bright white smile

  • Sugar-free and delicious Fresh Mint flavor freshens your breath, replacing gum or mints