Creator. Collaborator. Coordinator.
I’m an experienced creative professional with a technical mindset and a knack for communicating with people.
I built and managed 2 video programs (Marketing & Training) over my 4.5 years at LifeSize, A division of Logitech. I coordinated production of videos from conception through completion: research, script writing, scheduling, production, editing, review, publishing. We were a small team so I played many roles outside video too -- Business Development, Team Coordinator, Process Documenter, and Content Creator for website and social media. I created content for department across the company -- for marketing, training, engineering, operations, sales, support, and the executive staff.
As part of the Training team, I spent hours reading technical documentation and chatting with product managers, sales managers, and engineers. Then I would craft that information into an understandable script and eventually a video. Our target audiences had a wide range of technical expertise.
My freelance worked has ranged from marketing content to technical documentation to program management. Genesys hired me to create their on-demand video program for their Technical Training. At BlackLocus / The Home Depot, I converted Github tickets into comprehensible user documentation and on-boarding videos. And most recently, I managed internal process documentation at New Alchemy as well as wrote client materials.
I am obsessed with learning. I have 2 Degrees from the University of Texas (B.S in Film and B.A. English), I'm a certified UX Designer via Career Foundry, and a Certified Scrum Product Owner. I listen to podcasts when I run, I read historical non-fiction books, and I even honeymooned at Washington DC museums! My learning engine is constantly revved up, so I get up to speed on new material very quickly. I often say, “I’m not a software engineer but I could play one on TV.” At BlackLocus, I spent a lot of time chatting with the engineers and data scientists in order to explain their beautiful code and algorithms to the plebeians at The Home Depot. And at New Alchemy, I had to quickly get up-to-speed on blockchain and ICOs, from technical aspects to the benefits to a variety of industries.
But mostly, I'm a Connector.
My greatest joy in life is when my friends become friends.
I love cross-departmental work. That's why I grew into a creative career that extends from the technical specs of the engineers to the advertising chops of the marketing squad. Every aspect of a business could use great storytelling.
I founded/ran a Ladies' Craft Beer MeetUp in Austin that grew to 1200+ members and weekly events. I coordinated with bars and breweries to organize fun and unique events for our lady beer drinkers. I established a team of co-organizers to keep the group going strong. And then I started and currently run a Seattle version of my ladies' beer meetup and a Seattle Freelancers Meetup.
I also teach yoga and barre in the Seattle area, with a focus on athletes and laptop hunchers like me! If you'd like to bring my yoga program to your office, contact me here or check out EshelYoga.com.